Responding to an Emerging Market
A Portakabin case study

Page 3: The construction industry

The construction industry has to meet the needs of a whole range of clients. These include:

  • public and privately owned businesses and organisations in all sectors of British industry
  • schools, hospitals, universities etc
  • national and local governments eg roads, railways, tunnels, dams, stadiums and offices
  • private citizens, and particularly home owners.

All these clients want the job that is done to be:

  • better suited to their own particular needs
  • completed more quickly
  • cheaper than in the past
  • finished to higher standards.

For this to happen, the UK construction industry has to change its approach.

Portakabin | Responding to an Emerging Market

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