Beyond corporate social responsibility
A Primark case study

Page 1: Introduction

Primark is a subsidiary company of the ABF (Associated British Foods) Group. The company was launched in 1969 in Ireland trading as Penny's. By 2000, there were over 100 stores across Britain and Ireland. By 2012 Primark had 238 branches across the UK, Ireland and Europe. Primark has become distinctive for offering unbeatable value whilst never losing its innovative, fashion-driven edge. Like many...
Read full page

Page 2: What is CSR?

Businesses need to acknowledge and respond to factors in their environment, for example, changes in available workforce or the business’ impact on its local communities. Corporate social responsibility represents the responsibility that a business has towards all its stakeholders, not just to owners or shareholders, to deal with their needs fairly. Internal stakeholders include...
Read full page

Page 3: Why Primark embraces CSR

As an international business with a global supply chain and a growing retail base, Primark believes that business has a responsibility to act and trade ethically and that, by doing so, it can be a force for good. Its business directly contributes to the employment of more than 700,000 workers across three continents. Ensuring that their rights are respected is key to its continued...
Read full page

Page 4: Making CSR happen

The HERproject is an initiative started by BSR (Business for Social Responsibility), a non-governmental organisation that works with over 250 companies on environmental, social and human rights. The HERproject has so far helped over 50,000 women in different countries. It has done this through working with companies like Primark, Primark’s suppliers and local health providers.The...
Read full page

Page 5: The value of the HERproject

Improving the health of women workers in Bangladesh and helping to empower and educate the female workforce is an important ethical goal in its own right. The benefits to communities can also been seen. Over time, initiatives like this can support key issues such as reducing infant mortality. Factories in Bangladesh taking part in HERprojects have seen healthy returns on the money invested by...
Read full page

Page 6: Conclusion

The industrialised countries of the world benefit from the lower costs of labour in countries such as Bangladesh and India. However, more consumers are now asking if this is ethical and questioning its sustainability. Some trade-offs between stakeholder needs are inevitable. CSR does not come free. It involves a real commitment of resources, management time and energy. On the other hand, as...
Read full page

Related: Primark
Case studies in Business Case Studies



Downloads

You can download resources for this case study below

Newsletter

Subscribe to our business studies newsletter for current business news including lesson plans and activity ideas.