Page 6: Conclusion
P&G has received external recognition for its approach to sustainable development. For the second year running P&G holds first place within the Dow Jones Sustainability Index ‘non durable household products’ group and reports its work annually under the Global Reporting Initiative (GRI) guidelines. The GRI promotes international harmonisation in reporting of environmental, social and economic performance statistics, in order to promote a more open environment for responsible decision making (www.globalreporting.org).
This case study illustrates how P&G has innovated to develop a range of products and services that are helping to provide a better quality of life for everyone, as well as business opportunities for itself. It demonstrates that it is perfectly possible for companies that take environmental protection, social responsibility and economic development seriously not only to survive, but to flourish.