Engaging consumers through word of mouth marketing
A Red Bull case study

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Page 6: Conclusion

Red Bull adopts a progressive marketing strategy which is constantly evolving to push the brand forward. Social and digital media is at the heart of all of its promotional campaigns.

This type of strategy allows Red Bull to adapt its promotional activity to reflect technological and social changes, for example, the increasing use of smart phone applications as a channel of communication to its audience. Consumers’ expectations are higher than ever, and as such Red Bull strives to use innovative marketing techniques to reach its audience.

Red Bull | Engaging consumers through word of mouth marketing