LoginPage 2: Internal stakeholders
Reed Elsevier’s internal stakeholders have a range of interests in the different parts of the company and its activities. Shareholders are key internal stakeholders. As investors, they take a financial stake in the company by purchasing shares. They will look for the best return on investment which is usually made in the form of a share of the profits.
- CR strategies benefit shareholders by making the business attractive to investors and improving its share value.
- By reducing costs and therefore improving revenues and efficiency, Reed Elsevier steadily increases the dividends paid to its shareholders.
Authors
Authors who provide the journal articles for Elsevier’s scientific publications are also internal stakeholders. They have the opportunity to put the final version of their work on their own institution’s website as well as having it published through Elsevier.
Employers
Employees at all levels are also an important internal stakeholder group. Reed Elsevier needs to retain its diverse and talented employees who bring professionalism and energy to their roles. This helps the business to provide the highest levels of customer service, attract new customers and retain existing ones. To encourage this, Reed Elsevier has set up various initiatives internally, for example:
- All employees are offered training on the Reed Elsevier Code of Ethics and Business Conduct to ensure best practice. 93% had completed the course by end of 2010.
- By the end of 2010, 80% of all employees had completed a Data Privacy and Security course.
- Flexible or home working across the business supports the work-life balance of employees, enhances performance and productivity and reduces employee stress.
- ‘Boundarylessness’ – the company’s different divisions act as one organisation – provides opportunities for staff to take advantage of internal transfers and promotions to develop. This enables them to make a contribution to the whole of Reed Elsevier.
