Page 5: Building a differential through green credentials
Today in advanced industrial societies, concern for the environment is at the forefront of manufacturers’ thinking. In order to gain competitive advantage, it is essential for manufacturers to produce products that meet rigorous environmental criteria. Rolls-Royce is very well placed to deliver solutions that meet modern day regulatory frameworks and which include clean solutions and fuel efficiency. The company accepts that responsibility for the environment has to be an integral part of its business strategy rather than a separate activity intended merely to satisfy minimum standards set down by government.
Rolls-Royce has taken major steps in the field of environmental awareness, including a commitment to report regularly on progress made. The company produced its first environmental report in 1999 and places a strong emphasis on reducing the impact of products on the environment. In the marine market, Rolls-Royce has set out to use tomorrow’s technologies so as to enable customers to meet and exceed international requirements for energy efficiency and also environmental concerns eg in the types and quantities of fuels burned in marine engines. In particular, Rolls-Royce has pioneered the next generation fuel-efficient marine gas turbine that will offer operators of cruise ships and of other ships the opportunity to develop innovative ship designs that will increase their operators’ potential to earn revenue.