Motivating through Total Reward
A Royal Bank of Scotland case study

Page 1: Introduction

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The Royal Bank of Scotland Group (RBS) is one of the largest financial institutions in the world. It is a global business with a range of operations in Europe, North America and Asia Pacific. RBS has centres in thirteen European countries, sixteen North American states and eight major Asia Pacific cities. RBS is one of the world's leading financial services companies providing a range of retail...
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Page 2: Roles and performance management at RBS

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For RBS to offer world-class financial services, it is vital that it attracts the most talented people. These are the business leaders of the future. At a time when there is fierce competition for talented people, RBS positions itself as a world-class employer, with world-class employment opportunities, not just in the UK, but across the globe - in China, Hong Kong, Singapore, Japan and...
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Page 3: What is motivation?

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For many years, management theorists have tried to understand what makes some people work harder than others. Some of the motivation factors identified by theorists can be seen at work in RBS. Early theorists on staff motivation always looked at factors outside the individual. Taylor and the 'piece rate' Frederick W. Taylor (1911) was the creator of 'scientific management'. He felt that every...
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Page 4: Motivation at RBS - Total Reward

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As Maslow describes, workers are not motivated by money alone. Individuals are motivated by different things. Motivation can be about shaping a worthwhile career or it may involve having more flexibility with time. For example, at the start of your career, help to pay off your student debt may be more important to you than retirement planning. Employees at RBS enjoy Total Reward a specific...
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Page 5: Work-Life Balance

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To attract and retain the highest qualified and motivated employees, RBS enables its employees to develop a work-life balance between work and non-work commitments. Flexible working RBS gives all employees the 'right to work flexibly'. This can be through a range of flexible working practices covering job sharing, part-time working, home working, variable working hours, compressed hours and...
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Page 6: Conclusion

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RBS operates an exciting and forward thinking Human Resources (HR) strategy. It provides a world-class employment package for every employee, at every level, wherever they work. It adopts an attitude that motivates its staff in both financial and personal ways. By doing this, RBS is able to compete for the best people and attract them to its business. In a world where local labour market...
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