Motivating through Total Reward
A Royal Bank of Scotland case study

Page 1: Introduction

a mapThe Royal Bank of Scotland Group (RBS) is one of the largest financial institutions in the world. It is a global business with a range of operations in Europe, North America and Asia Pacific. RBS has centres in thirteen European countries, sixteen North American states and eight major Asia Pacific cities.

RBS is one of the world's leading financial services companies providing a range of retail and corporate banking, financial markets, consumer finance, insurance, and wealth management services. It serves more than 36 million customers world-wide and employs more than 140,000 people.

In addition to the provision of a full range of banking services under The Royal Bank of Scotland and NatWest brands, RBS also includes Citizens Financial Group, Ulster Bank Group, Coutts, Direct Line, Churchill and around 40 other brands. As a global business its operations are diverse. For example, in 2005, it bought a share in the Bank of China, China's second largest bank, opening up new opportunities such as a new credit card business.

Royal Bank of Scotland | Motivating through Total Reward

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