Building sound customer relationships
A Royal & Sunalliance case study

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Page 4: Benefits

Energy provides a number of important benefits to key customers.  Services include:

  • training either on-line or in-house
  • marketing support
  • knowledge sharing eg IT and finance
  • use of Royal & SunAlliance facilities
  • advice lines eg legal, financial, Health and Safety and stress counselling
  • financial assistance.

Royal Sunalliance 7 Image 1Energy participants have already gained from these additional benefits.  For example, joint marketing combined with sales training has led to increases in new business for Royal & SunAlliance as well as the broker.


E-Technology has been a major driver for change in service industries.  Royal & SunAlliance therefore, created a web-site dedicated to Energy brokers.  It is password protected and each broker has an individual user ID in order to gain access.  The web-site, includes on-line training materials, risk management guidance, a technical library, details of consultancy available, terms of business agreements and links to other useful Royal & SunAlliance sites.  There is also a facility for sharing of information between Energy brokers.  The site is regularly updated and will soon provide the facility to access claim details on-line.

Royal & Sunalliance | Building sound customer relationships