Page 6: Conclusion
Energy required Royal & SunAlliance to re-organise its business and implement a fundamental change in approach in terms of customer segmentation and customer relationship management. It has helped the business to focus on the relationship between insurer, broker and client with a view to providing solutions to the increasingly varied business needs of customers. The proposition is as individual as the relationship with each broker. In the present market, service delivery forms a vital element and is a key differentiator between suppliers. By helping brokers to grow their business, Royal & SunAlliance is sharing in their long term success.
Energy has already delivered clear positive results for both brokers and Royal & SunAlliance. A regular programme of Energy broker feedback allows Royal & SunAlliance to constantly review and update improvements to the relationship.