Page 6: Conclusion
This study provides students with a fascinating and detailed practical case study of how a leading organisation has developed and implemented a strategy designed to enable it to ride the wave of change. This strategy has involved careful consideration of the scope of its operations and of how resources can be drawn on to ensure that the organisation is able to focus on its strengths. ScottishPower has identified consumer preference for a “one-stop-shop,” multi-utility approach. It has therefore outlined a carefully constructed path to delivering this approach. This is the essence of good strategy.