Motivation within a creative environment
A Siemens case study

Page 1: Introduction

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Siemens is the engineering group that is behind many of the products and services people take for granted in their daily lives. The list of products designed and manufactured by Siemens is almost endless. It includes traffic lights, gas turbines, superconducting magnets in medical scanners, wind generators, automated factories as well as domestic appliances like kettles and fridges. It...
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Page 2: Motivation

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Motivation stimulates people and encourages them willingly to put more effort into doing something. Well-motivated employees will feel fulfilled and happy in the workplace. Additionally, they are likely to be more productive and produce work of a higher quality. Motivated individuals are influenced by a number of different factors. Initially, everybody has basic needs, such as for food or...
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Page 3: Scientific management

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Frederick Taylor looked at work within a production setting. He was one of the earliest advocates of professional management and believed that the relationship between task and workers' cooperation could be standardised. Taylor's scientific management theory involved observing workers to see how they carried out tasks. As a result of his work tasks were broken down into smaller scale units of...
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Page 4: Hierarchy of needs

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One of the most famous theorists on motivation is Abraham Maslow. In 1954 he developed a 'hierarchy of needs'. This he represented as a triangle. The most basic needs are at the bottom. The more complex needs are at the top. At the bottom of the hierarchy are the basic needs which drive people to work. This includes the need for food, water, warmth, shelter and clothing. Once these needs are...
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Page 5: Satisfiers and dissatisfiers

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Frederick Herzberg also believed that people have needs that should be satisfied within the workplace. He felt that if people had their needs satisfied they would be productive employees. Herzberg's research focused upon the activities of engineers and accountants. It resulted in his two-factor theory. Herzberg theorised that there were two influences that affected how people felt about their...
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Page 6: Conclusion

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Motivating employees is an important role for managers. This case study illustrates how, in amodern engineering environment like Siemens, the work of Maslow and Herzberg applies more than Taylor's. In the past, as the work of Frederick Taylor illustrated, motivation theory linked very closely to pay and output. Individuals now need to be motivated in a completely different way. They have higher...
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