Feeding and fuelling the world through technology
A Syngenta case study

Page 1: Introduction

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There are 6.7 billion people living on the planet and this number is expected to exceed 9 billion by 2050. The need for food for people, feed for animals and fuel for energy, such as for domestic heating, motor transport and industry is increasing. This means the world needs to produce more crops to meet the world's increasing demand: Global demand for cereals is likely to increase by a further...
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Page 2: The SLEPT Model

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All businesses need to be aware of changes in their external environment in order to remain competitive in their markets. Global businesses like Syngenta must understand the impact of both global and local changes. They must plan and develop strategies that will enable them to respond positively to these external factors. Businesses use a SLEPT model to analyse their environments. A SLEPT...
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Page 3: Social and legal factors

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Social factors Social factors relate to changes in the behaviour, tastes and lifestyles of communities on a local, national and international scale. Social factors Syngenta needs to take account of include: growth of the global population. By 2020 about 93% of the increase in world population will occur in the developing world changing diets - for example, more people worldwide eating...
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Page 4: Economic and political factors

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Economic factors relate to changes such as costs and prices of goods, interest rates, wage rates, exchange rates and the rate of inflation. These all affect the ability of businesses to generate profits and need close monitoring. Economic factors A number of economic factors have an impact on Syngenta and its work, for example: the increasing wealth of parts of the population means...
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Page 5: Technological factors

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Syngenta is a science and technology leader: Its products increase the output from existing farmland. It develops new products for sustainable agriculture and integrated pest management programmes. It helps to shape new agricultural technologies that can transform lives. Biodiversity Syngenta works in partnership with governments and environmental organisations to create products that...
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Page 6: Conclusion

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As the world's population grows and living standards improve, society needs more fuel and more food. A plant science business like Syngenta needs to understand the SLEPT factors in its environment. This helps it target its scientific research and technological development to: increase crop output improve yield to enable farmers to provide the increased demand the world needs create...
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