LoginPage 2: The SLEPT Model
All businesses need to be aware of changes in their external environment in order to remain competitive in their markets.
Global businesses like Syngenta must understand the impact of both global and local changes. They must plan and develop strategies that will enable them to respond positively to these external factors.
Businesses use a SLEPT model to analyse their environments. A SLEPT analysis helps a business to identify changes in five key areas.
There are several important factors surrounding the problem of feeding and fuelling the world. Syngenta's technologies support farmers by providing products to improve quality and increase yield.
Syngenta's research also helps to provide alternative energy supplies through crop-based biofuels. Much of the world's existing fuel comes from coal and oil. Supplies of these non-renewable resources are running out. These traditional fuels create an unacceptable carbon footprint and contribute to global warming. Biofuels are friendlier to our environment.
In some of the world's largest countries like Brazil and the United States of America, cars are using some biofuels created from crops. Ethanol is a biofuel used by cars as a petrol replacement. Syngenta is one of the companies creating plants used in producing biofuel.
Syngenta's biofuels strategy involves collaborating with farmers and fuel refiners across the world to improve the yields of biofuel crops. It contributes by developing cellulosic ethanol technology. This is a method of breaking down waste plant materials using enzymes to produce ethanol.
Using a SLEPT model helps a business take advantage of opportunities and be aware of potential threats to the business in both the short and long term.
