Competitive advantage through diversity
A Tarmac case study

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Page 4: Benefits of a diversity strategy

Diversity and Inclusion is a key dimension to HR management. It is also embedded in Tarmac's overall business strategy. This is driven by a compelling goal: ‘Achieve the Exceptional’. This is achieved through diverse talent and leadership within Tarmac.

tarmac-3Engage employees

Tarmac recruits in a highly diverse labour market to achieve corresponding diversity in its workforce. By motivating this diverse talent through appropriate training and development, then the exceptional becomes possible.

Develop markets

Tarmac needs the confidence and trust of its customers. A diverse workforce can build the necessary relationships with increasingly diverse customers in both existing and new markets. This can be a source of advantage that is difficult for competitors to copy.

Reduce Costs

Valuing all employees for who they are and what they offer increases motivation and improves retention. These are two powerful ways to reduce costs and raise quality. Differences in experience, attitude and values open new perspectives and breed a creative culture. This is vital since Tarmac is often in the business of finding solutions to client problems.

Manage assets

Diversity builds new networks of communications. Tarmac's quarries, processing plants and highway contracts typically have a high profile within local communities. A diverse workforce is best able to represent the company in gaining contracts and local approval for investment decisions.

Cement kiln at Tunstead

Tarmac has a large cement kiln at Tunstead near Buxton in Derbyshire. In 2009 the company planned a major expansion that would bring new jobs both in the construction phase and in subsequent operation. Before applying for the necessary planning permission, Tarmac ran an extensive consultation with the local community. A village exhibition explained the plans to local people and gave them the chance to discuss the proposal.

Act Responsibly

Tarmac is committed to accepting social responsibility in all its business activities. This means a high level of concern for all of its stakeholders, including the local environment. The diversity and inclusion strategy helps support the development of a workforce that is able to engage with stakeholders more effectively. This often leads to winning an informal 'licence to operate' through local acceptance or even approval of the company.

Quarry at Bayston Hill

Tarmac operates an important gritstone quarry near Shrewsbury in the West Midlands. In 2008 the company wanted to more than double its size. Local people, many of whom worked at the quarry, were consulted at every stage of the planning process. Tarmac used presentations and a video to keep stakeholders informed. Approval for the project was gained with no objections.

Tarmac | Competitive advantage through diversity