Page 1: Introduction
Effective Human Resource Development (HRD) involves matching an organisation's needs with the needs of its employees. For example, an organisation's corporate objectives may include being within its own industry:
- the market leader
- the most efficient firm
- the most highly respected firm
- the firm with the best safety record.
An employee's personal objectives may include:
- having greater workplace responsibility
- receiving appropriate training for career advancement
- feeling 100safe in the workplace.
Good HRD involves creating a fit between two sets of objectives:
This case study shows how one of this country's leading international housing and development companies is creating a benchmark for this human resource fit.
Taylor Woodrow plc employs around 6,000 people worldwide. Its primary business is housebuilding. In the UK it builds homes through its Bryant brand and also has housing operations in the USA, Spain, Gibraltar and in Canada, through its Monarch brand.
It offers property development expertise UK wide through its network of regional offices. Its construction business is focused on activities such as Private Finance Initiative, Facilities Management and specialist engineering consultancy.
Together, Taylor Woodrow's combination of skills in housebuilding, property and construction give the company a powerful competitive edge in the area of urban regeneration and brownfield development.