Marketing subject resources for business studies and business english teachers

Below is a list of case studies taken from the Marketing section of Business Case Studies. Choose your sub topic from the list of arrowed links below the Marketing heading.

Marketing resources for teachers

- - Building a brand in order to sustain its life cycle
    
    About this case study:
    As a result of carefully reading the Case Study, students should be able to: know what is meant by a product life cycle, understand research is needed to identify the best way of injecting new life into brands/products, explain the key components of a SWOT analysis.
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    Supporting resources
    
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  - Brand repositioning and communications
    
    About this case study:
    As a result of carefully reading the Case Study, students should be able to: explain what is meant by repositioning and why Philips carried out qualitative and quantitative research to identify an appropriate position for the brand, understand why it is important to understand the strengths and weaknesses of an existing brand when deciding how to reposition it, describe how Philips had built a new position for its brand, based on creating products that are ‘designed around you’, ‘easy to experience’, and ‘advanced’.
    - Click HERE to download this case study »
    Supporting resources
    
    Other Resources
    - Lesson suggestions »
    - Worksheet »
- - Identifying customers and meeting their needs
    
    About this case study:
    As a result of carefully reading the Case Study, students should be able to: understand the importance of a mission statement, and know that Argos’ mission statement focuses on giving customers value for money by providing them with a convenient shopping experience, explain why segmentation helps an organisation to identify and meet the needs of customers and understand how frequency of visitors to an Argos store or site is a good way of segmenting customers, know what is meant by a growth strategy and give a brief explanation of how Argos is seeking to grow.
    - Click HERE to download this case study »
    Supporting resources
    
    Other Resources
    - Lesson suggestions »
    - Worksheet »
  - Responding to changing customer requirements: the drive towards Wellness
    
    About this case study:
    As a result of carefully reading the Case Study, students should be able to: <ul><li>know that increasing numbers of people want healthier foods</li><li>understand how and why market focused companies (e.g. Nestlé) respond to such developments</li><li>know about Nestl&eacute: its size, its products and its worldwide reputation.</li></ul>
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    Supporting resources
    
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    - Lesson suggestions »
    - Worksheet »
  - Making markets work well with customers
    
    About this case study:
    As a result of carefully reading the Case Study, students should be able to: understand the sources of consumer power, understand how the forces of demand and supply work to determine market prices , describe how the OFT uses its powers to promote fair competition. ,
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    Supporting resources
    
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    - Lesson suggestions »
    - Worksheet »
  - Meeting customer needs for competitive advantage
    
    About this case study:
    As a result of carefully reading the Case Study, students should be able to: define the term competitive advantage, understand the importance of differentiation as a competitive strategy, distinguish between private and public sector customers.
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    Supporting resources
    
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- - Using market research to support decision making
    
    About this case study:
    This case study focuses on how JD (part of JD Sports Fashion PLC), the UK’s leading retailer of fashionable sports and leisure wear, uses market research to support and develop its business.
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    Supporting resources
    
    Market research
    Other Resources
    - Crossword »
    - Wordsearch »
  - Discovering customer needs through research
    
    About this case study:
    The case study shows how market research enabled Barclays to improve its student account offer.
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    Supporting resources
    - Powerpoint Presentation »
    Other Resources
  - New products from market research
    
    About this case study:
    This case study focuses on the importance of market research during the development and launch of Crunchy Nut Bites, a more recent extension to the Crunchy Nut brand.
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    Supporting resources
    - Powerpoint Presentation »
    Other Resources
  - Providing a customer-centric service
    
    About this case study:
    This case study focuses on how Zurich has used market research to develop a business strategy of 'delivering help when it matters so that customers feel valued and taken care of'.
    - Click HERE to download this case study »
    Supporting resources
    - Powerpoint Presentation »
    Other Resources
  - Using market research to relaunch a brand
    
    About this case study:
    This case study shows how first direct has used market research to revitalise its brand.
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    Other Resources
    Downloadable ePoster available
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    Flow chart illustrating the relationship and benefits of primary and secondary research. Digital download prints in A3 size. – £2.99
  - How market research helps Portakabin to remain at the cutting edge
    
    About this case study:
    This case study helps students understand the importance of market research to successful, customer-led product development.
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    Supporting resources
    
    Other Resources
    - MP3 Audio case study »
  - How market research supports the new product development process
    
    About this case study:
    This case study describes the stages of market research which contribute to successful new product development and launch.
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    Other Resources
  - Using market research to develop a product range
    
    About this case study:
    As a result of carefully reading the Case Study, students should be able to: understand what is meant by a product range, know the meaning of marketing and its importance to an organisation, appreciate why market research should shape the product range.
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    Supporting resources
    
    Other Resources
    - Lesson suggestions »
    - Worksheet »
- - Using sponsorship to increase brand awareness
    
    About this case study:
    This case study illustrates how Infiniti formed its partnership with the Red Bull Racing F1 team to increase its global brand awareness, enter new markets and increase its market share in the luxury car market.
    - Click HERE to download this case study »
    Supporting resources
    
    Marketing mix
    Other Resources
    - Crossword »
    - Wordsearch »
  - Creating value through the marketing mix
    
    About this case study:
    This case study focuses on the marketing strategies used by Aldi to increase its market share and encourage loyal customers.
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    Supporting resources
    
    Marketing mix
    Other Resources
  - Planning effective marketing strategies for a target audience
    
    About this case study:
    This case study demonstrates how adidas used innovative marketing strategies in its sponsorship deal with the London 2012 Olympic Games to engage with young consumers in the UK and across the globe.
    - Click HERE to download this case study »
    Supporting resources
    
    Marketing mix
    Other Resources
    - Crossword »
    - Wordsearch »
  - The use of social media in promotion
    
    About this case study:
    This case study looks at how the National Trust is now adopting a new strategy and modern marketing techniques to excite a younger audience, generate new members and enhance its position as an employer with young people.
    - Click HERE to download this case study »
    Supporting resources
    
    Marketing mix
    Promotion
    Other Resources
    - Crossword »
    - Wordsearch »
  - Using the marketing mix to drive change
    
    About this case study:
    This case study explores how Parcelforce Worldwide responded to increased competition by using the marketing mix or 4Ps.
    - Click HERE to download this case study »
    Supporting resources
    
    Price
    Product
    Other Resources
    - Crossword »
    - Wordsearch »
  - Creating a winning marketing mix
    
    About this case study:
    This case study describes how JD (part of the JD Sports Fashion PLC Group of companies), a large and well-known retailer, manages the balance of its marketing mix around its consumers' needs in order to achieve business growth.
    - Click HERE to download this case study »
    Supporting resources
    
    Price
    Promotion
    Other Resources
    - Crossword »
    - Wordsearch »
  - Using sports marketing to engage with consumers
    
    About this case study:
    This case study illustrates how Kia, a South Korean motor company, has used sports marketing to develop its brand identity in the European motor market.
    - Click HERE to download this case study »
    Supporting resources
    
    Marketing
    Promotion
    Other Resources
    - Crossword »
    - Wordsearch »
    Downloadable ePoster available
    Get the ePoster »
    Highlights how Kia's marketing strategy, marketing objectives and above and below the line promotional activity all focus on sports sponsorships. Digital download prints in A3 size. – £2.99
  - The marketing mix in the food industry
    
    About this case study:
    This case study shows how McCain combines all four parts of the marketing mix to develop its marketing strategy.
    - Click HERE to download this case study »
    Supporting resources
    - Powerpoint Presentation »
    Other Resources
  - Live, breathe and wear passion
    
    About this case study:
    This case study looks at how Diesel promotes its products and the brand.
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    Supporting resources
    
    Other Resources
    - Crossword »
    - Wordsearch »
  - Protecting the marketing mix through intellectual property rights
    
    About this case study:
    This case study looks at how one technology company, Forensic Pathways, has used these legal safeguards for a new development.
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    Supporting resources
    
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    Downloadable ePoster available
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    Diagram highlighting the process of market research leading to the 4 Ps and the importance of protecting the product / idea. Digital download prints in A3 size. – £2.99
  - Using the marketing mix in the fashion industry
    
    About this case study:
    This case study examines how Ben Sherman uses the marketing mix to help the business remain competitive and extend its market share and influence.
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    Chart exemplifying how use of the marketing mix drives Ben Sherman's marketing strategies and enhances its position in the market Digital download prints in A3 size. – £2.99
  - Sponsorship as part of the marketing mix
    
    About this case study:
    This case study helps students understand how effective sponsorship involves all 4Ps of the marketing mix.
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    Supporting resources
    
    Other Resources
    - Lesson suggestions »
    - Worksheet »
  - Re-focussing a company's culture and marketing mix
    
    About this case study:
    As a result of carefully reading the Case Study, students should be able to: understand the cultural change brought about at Argos to boost sales, be able to identify the 7 Ps of the extended marketing mix, understand the changes made to the marketing mix at Argos,
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    Supporting resources
    
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    - Lesson suggestions »
    - Worksheet »
  - Using new product development to grow a brand
    
    About this case study:
    As a result of carefully reading the Case Study, students should be able to: appreciate the need to make decisions that help to manage, maintain and develop the value of brands, appreciate the importance of market research processes and the questions that market researchers seek to answer, link processes of market research with a range of products that closely meet consumers’ needs.
    - Click HERE to download this case study »
    Supporting resources
    
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  - Meeting customers' needs
    
    About this case study:
    As a result of carefully reading the Case Study, students should be able to: identify how the business maintains sustained financial growth through acquisition and development of the existing business, understand how a customer service programme can help to improve performance and ensure long term financial stability, explain the key components of the marketing mix and how implementation of the mix will enhance customer satisfaction.
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    Supporting resources
    
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    - Worksheet »
  - Re-branding a Corporate Image
    
    About this case study:
    This case study looks at the Kellogg's brands and considers both the branding of the corporate image and the individual products. How have they developed and how are they maintained?
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    Supporting resources
    
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- - How the role of marketing drives business forwards
    
    About this case study:
    This case study shows how Portakabin uses marketing to identify and anticipate customer needs and then meet them.
    - Click HERE to download this case study »
    Supporting resources
    - Powerpoint Presentation »
    Other Resources
  - Developing a marketing plan
    
    About this case study:
    The study focuses on how a company can respond to changes in consumer expectations, external influences and business aims to achieve those objectives.
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  - Responding to an Emerging Market
    
    About this case study:
    This case study looks at how the Portakabin operations exhibit the kind of good practice that the Construction Task Force wants to see the whole industry adopt. In particular, it demonstrates how Portakabin is 'ahead of the game' by being customer-led and responsive to the changing business environment.
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    Supporting resources
    
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    - Lesson suggestions »
    - Worksheet »
- - Marketing and product strategies for growth
    
    About this case study:
    This case study illustrates how Enterprise Rent-A-Car has expanded its operations beyond its core business of car hire. The case study uses Ansoff's matrix to illustrate how it has developed its strategies to improve and grow the business, creating new products and extending its services into new markets.
    - Click HERE to download this case study »
    Supporting resources
    
    Ansoffs matrix
    Other Resources
  - Marketing strategy for growth
    
    About this case study:
    This case study focuses on how Wilkinson created and implemented a marketing strategy to grow the business, using the findings of its market research.
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    Downloadable ePoster available
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    Ansoff's matrix used to highlight the marketing strategies available to Wilkinson and which used for the student campaign. Digital download prints in A3 size. – £2.99
  - Developing competitive marketing strategies
    
    About this case study:
    This case study illustrates how Amway, after analysing its business operations and performance, moved its business forward by choosing an appropriate marketing strategy.
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    Supporting resources
    
    Other Resources
    - Worksheet »
- - Meeting customers' needs through the Internet
    
    About this case study:
    As a result of carefully reading the Case Study, students should be able toidentify key elements involved in setting up a commercial website, explain how using electronic media helps organisations to meet customer needs, understand how the Internet can be used to support customers.
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    Supporting resources
    
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    - Lesson suggestions »
    - Worksheet »
- - Product development, innovation and the product life cycle
    
    About this case study:
    The case study focuses on the processes involved in creating the Yorkon Building System and the role of marketing in launching the new product.
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    Supporting resources
    
    Marketing mix the product life cycle and new product development
    Other Resources
    - Crossword »
    - Wordsearch »
  - Growing a business by developing products and markets
    
    About this case study:
    This case study helps students understand how developing products and markets influences business growth.
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    Supporting resources
    
    Lesson suggestions
    - Powerpoint Presentation »
    Other Resources
    - Worksheet »
- - Bringing an innovative product to market: Assure®
    
    About this case study:
    As a result of carefully reading the Case Study, students should be able to: explain the innovative nature of Assure by Corus, outline the significance of testing in a research and development process, apply the Ansoff Matrix to Corus Colors development strategy.
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    Supporting resources
    
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    - Lesson suggestions »
    - Worksheet »
  - Developing new products
    
    About this case study:
    As a result of carefully reading the Case Study, students should be able to: outline key stages in new product development, differentiate between qualitative and quantitative market research, explain the significance of market segments.
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    Supporting resources
    
    Other Resources
    - Lesson suggestions »
    - Worksheet »
- - Balancing the product portfolio to satisfy customer demand
    
    About this case study:
    This case study shows how JD balances its product portfolio to continually sell products that customers want to buy at prices they are prepared to pay.
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    Supporting resources
    
    The product life cycle
    Other Resources
    - Crossword »
    - Wordsearch »
  - The product life cycle and online fashion
    
    About this case study:
    This case study shows how ASOS.com uses the product life cycle to ensure its product portfolio continues to meet the needs of its customers and provide up-to-date fashions in the fast-moving online retail industry.
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    Supporting resources
    
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  - Extending the product life cycle
    
    About this case study:
    This case study shows how Kellogg recognised that the Nutri-Grain brand was losing market share. It used business tools to re-launch the brand and return it to growth in its market.
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    Supporting resources
    
    Other Resources
    - MP3 Audio case study »
  - Market leadership in the 3G market
    
    About this case study:
    This case study shows how use of the product life cycle as part of a marketing strategy can lead to market leadership.
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    Supporting resources
    
    Other Resources
    - Lesson suggestions »
    - Worksheet »
  - Linking promotional activity to the product life cycle
    
    About this case study:
    As a result of carefully reading the Case Study, students should be able to: explain how and why companies extend their product range, show how promotional activity links to stages in the product life cycle, explain how BIC has sought to add value to its products.
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    Supporting resources
    
    Other Resources
    - Lesson suggestions »
    - Worksheet »
- - Achieving growth through product development
    
    About this case study:
    This case study illustrates how Portakabin, a manufacturer of factory produced buildings, has developed a range of new products called Essential Business Solutions (EBS). The purpose of EBS was to develop products that more closely meet the needs of its customers.
    - Click HERE to download this case study »
    Supporting resources
    
    Ansoffs matrix
    Research and development
    Other Resources
- - Using promotion to position a brand
    
    About this case study:
    This case study illustrates how Hi-Tec Sports developed a new approach to promoting its brand positioning and engaging with customers through a viral marketing campaign.
    - Click HERE to download this case study »
    Supporting resources
    
    Above the line promotion
    Below the line promotion
    Other Resources
    - Crossword »
    - Wordsearch »
  - Using promotion to campaign for public services
    
    About this case study:
    This case study focuses on how UNISON has promoted its A Million Voices for Public Services campaign. It has used a range of methods and technologies designed to reach a variety of different audiences.
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    Supporting resources
    
    Above the line promotion
    Below the line promotion
    Other Resources
    - Crossword »
    - Wordsearch »
    Downloadable ePoster available
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    Demonstrates the purpose of promotion in the context of UNISON, looking at business objectives, above and below the line activity and evaluation of the promotional activity. Digital download prints in A3 size. – £2.99
  - Engaging consumers through word of mouth marketing
    
    About this case study:
    This case study illustrates how Red Bull, the manufacturer of the world's best selling energy drink, uses a range of innovative promotional techniques to improve the process of communication and drive consumer engagement and loyalty.
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    Supporting resources
    
    Marketing
    Promotion
    Other Resources
    - Crossword »
    - Wordsearch »
  - Promoting the brand
    
    About this case study:
    This case study explores how Portakabin uses market analysis to identify customer requirements and promote its brand.
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    Supporting resources
    
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  - Using promotional strategies to connect with stakeholders
    
    About this case study:
    This case study helps students understand how organisations promote with customers and communicate with other stakeholders.
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    Supporting resources
    
    Other Resources
    - Lesson suggestions »
    - Worksheet »
  - Using promotion to boost sales and brand value
    
    About this case study:
    This case study helps students understand how companies promote above and below the line.
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    Supporting resources
    
    Other Resources
    - MP3 Audio case study »
  - Revitalising a valued character
    
    About this case study:
    Frosties is one of Kellogg's core products. With Frosties comes Tony the Tiger. This case study focuses on how and why Kellogg's recently decided to revitalise Tony.
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    Supporting resources
    
    Other Resources
    - Worksheet »
  - The advantages of sponsorship
    
    About this case study:
    This case study examines how two businesses that have global appeal are co-operating to achieve their shared visions for their companies and brands.
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    Supporting resources
    
    Other Resources
    - Lesson suggestions »
    - Worksheet »
- - Honour the past ... invent the future
    
    About this case study:
    As a result of carefully reading the Case Study, students should be able to: understand the importance of customer focus, innovation and brand developmentexplain the link between rationalisation and economies of scale, explain the meaning and value of market segmentation.
    - Click HERE to download this case study »
    Supporting resources
    
    Other Resources
    - Lesson suggestions »
    - Worksheet »
- - Securing a market leading future through SWOT analysis
    
    About this case study:
    This case study looks at a SWOT analysis of Hewden’s operations to demonstrate how its findings inform its future strategies.
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    Supporting resources
    
    Swot analysis
    Other Resources
    - Crossword »
    - Wordsearch »
  - SWOT analysis and sustainable business planning
    
    About this case study:
    This case study will show why IKEA believes a strong environmental stance is good business practice.
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    Supporting resources
    
    Other Resources
    Downloadable ePoster available
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    Diagram outlining the strengths, weaknesses, opportunities and threats for IKEA. Digital download prints in A3 size. – £2.99
  - SWOT analysis in action
    
    About this case study:
    The case study shows how Škoda UK transformed its brand image and built its competitive edge using SWOT analysis.
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    SWOT diagram highlighting factors Skoda addressed in enhancing brand perception. Digital download prints in A3 size. – £2.99
  - Customer-led innovation in a competitive market
    
    About this case study:
    As a result of carefully reading the Case Study, students should be able toexplain the difference between a product-led and a customer-led approach to business, explain the importance of ongoing market research for identifying customer requirements and thereby enabling an organisation to deliver consumer focused benefits, give examples of ways in which Abbey has simplified its communications with customers.
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    Supporting resources
    
    Other Resources
    - Lesson suggestions »
    - Worksheet »
  - Managing change: a new approach to legal services
    
    About this case study:
    As a result of carefully reading the Case Study, students should be able to: explain the basic SWOT components involved at the time of establishing the PDS, outline key strategic elements of the PDS launch: location, customer service, recruitment, IT, and quality. distinguish between criminal law and civil law.
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    Supporting resources
    
    Other Resources
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    - Worksheet »

Business Studies Teaching Resources - Marketing

Marketing resources for teachers

Building a brand in order to sustain its life cycle

Supporting resources

Other Resources

Brand repositioning and communications

Supporting resources

Other Resources

Identifying customers and meeting their needs

Supporting resources

Other Resources

Responding to changing customer requirements: the drive towards Wellness

Supporting resources

Other Resources

Making markets work well with customers

Supporting resources

Other Resources

Meeting customer needs for competitive advantage

Supporting resources

Other Resources

Using market research to support decision making

Supporting resources

Market research

Other Resources

Discovering customer needs through research

Supporting resources

Other Resources

New products from market research

Supporting resources

Other Resources

Providing a customer-centric service

Supporting resources

Other Resources

Using market research to relaunch a brand

Other Resources

Downloadable ePoster available

How market research helps Portakabin to remain at the cutting edge

Supporting resources

Other Resources

How market research supports the new product development process

Other Resources

Using market research to develop a product range

Supporting resources

Other Resources

Using sponsorship to increase brand awareness

Supporting resources

Marketing mix

Other Resources

Creating value through the marketing mix

Supporting resources

Marketing mix

Other Resources

Planning effective marketing strategies for a target audience

Supporting resources

Marketing mix

Other Resources

The use of social media in promotion

Supporting resources

Marketing mix

Promotion

Other Resources

Using the marketing mix to drive change

Supporting resources

Price

Product

Other Resources

Creating a winning marketing mix

Supporting resources

Price

Promotion

Other Resources

Using sports marketing to engage with consumers

Supporting resources

Marketing

Promotion

Other Resources

Downloadable ePoster available

The marketing mix in the food industry

Supporting resources

Other Resources