Marketing resources for teachers
Branding
Building a brand in order to sustain its life cycle
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Brand repositioning and communications
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Customer focus
Identifying customers and meeting their needs
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Responding to changing customer requirements: the drive towards Wellness
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Making markets work well with customers
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Meeting customer needs for competitive advantage
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Market research
Using market research to support decision making
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Market research
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Discovering customer needs through research
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New products from market research
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Providing a customer-centric service
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Using market research to relaunch a brand
About this case study:
This case study shows how first direct has used market research to revitalise its brand.
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Get the ePoster »Flow chart illustrating the relationship and benefits of primary and secondary research. Digital download prints in A3 size. – £3.49
How market research supports the new product development process
Using market research to develop a product range
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Marketing mix
Using sponsorship to increase brand awareness
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Marketing mix
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Creating value through the marketing mix
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Marketing mix
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Planning effective marketing strategies for a target audience
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Marketing mix
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The use of social media in promotion
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Marketing mix
Promotion
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Using the marketing mix to drive change
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Price
Product
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Creating a winning marketing mix
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Price
Promotion
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Using sports marketing to engage with consumers
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Marketing
Promotion
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Downloadable ePoster available
Get the ePoster »Highlights how Kia's marketing strategy, marketing objectives and above and below the line promotional activity all focus on sports sponsorships. Digital download prints in A3 size. – £3.49
The marketing mix in the food industry
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Live, breathe and wear passion
About this case study:
This case study looks at how Diesel promotes its products and the brand.
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Protecting the marketing mix through intellectual property rights
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Get the ePoster »Diagram highlighting the process of market research leading to the 4 Ps and the importance of protecting the product / idea. Digital download prints in A3 size. – £3.49
Using the marketing mix in the fashion industry
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Get the ePoster »Chart exemplifying how use of the marketing mix drives Ben Sherman's marketing strategies and enhances its position in the market Digital download prints in A3 size. – £3.49
Sponsorship as part of the marketing mix
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Re-focussing a company's culture and marketing mix
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Using new product development to grow a brand
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Meeting customers' needs
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Re-branding a Corporate Image
Marketing planning
How the role of marketing drives business forwards
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Developing a marketing plan
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Responding to an Emerging Market
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Marketing strategies
Marketing and product strategies for growth
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Ansoffs matrix
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Marketing strategy for growth
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Downloadable ePoster available
Get the ePoster »Ansoff's matrix used to highlight the marketing strategies available to Wilkinson and which used for the student campaign. Digital download prints in A3 size. – £3.49
Developing competitive marketing strategies
Place
Meeting customers' needs through the Internet
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Product
Product development, innovation and the product life cycle
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Marketing mix the product life cycle and new product development
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Growing a business by developing products and markets
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Lesson suggestions
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Product launch
Bringing an innovative product to market: Assure®
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Developing new products
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Product life cycle
Balancing the product portfolio to satisfy customer demand
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The product life cycle
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The product life cycle and online fashion
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Extending the product life cycle
Market leadership in the 3G market
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Linking promotional activity to the product life cycle
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Product portfolio
Achieving growth through product development
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Ansoffs matrix
Research and development
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Promotion
Using promotion to position a brand
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Above the line promotion
Below the line promotion
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Using promotion to campaign for public services
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Above the line promotion
Below the line promotion
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Downloadable ePoster available
Get the ePoster »Demonstrates the purpose of promotion in the context of UNISON, looking at business objectives, above and below the line activity and evaluation of the promotional activity. Digital download prints in A3 size. – £3.49
Engaging consumers through word of mouth marketing
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Marketing
Promotion
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Promoting the brand
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Using promotional strategies to connect with stakeholders
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Revitalising a valued character
The advantages of sponsorship
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Segmentation
Honour the past ... invent the future
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Swot
Securing a market leading future through SWOT analysis
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Swot analysis
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SWOT analysis and sustainable business planning
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Downloadable ePoster available
Get the ePoster »Diagram outlining the strengths, weaknesses, opportunities and threats for IKEA. Digital download prints in A3 size. – £3.49
SWOT analysis in action
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Downloadable ePoster available
Get the ePoster »SWOT diagram highlighting factors Skoda addressed in enhancing brand perception. Digital download prints in A3 size. – £3.49