Page 7: Social pressures
Organisations also require a 'licence to operate' from the local community. Citizens today are rarely in favour of anything that is carried to excess including producing noise, odour and dust in residential areas.
Forward-looking businesses respond to all of the above pressures and realise that their shareholders will only support them if the firm is building a viable future. Travis Perkins is one of the top 200 quoted UK companies. As such, the company must maintain its public reputation at a high level. Reputation includes environmental performance.