Motivating and engaging employees for better business
A Virgin Media case study

Page 1: Introduction

Virgin Media 18 Image 5Virgin Media was created from the merger of NTL, Telewest and Richard Branson's Virgin Mobile and is a part of Liberty Global plc, the world’s largest international cable company. In the UK, Virgin Media is the first ‘quad play’ provider, meaning that they provide broadband, TV, mobile phone and home phone services. The company has invested over £13 billion and owns the UK’s largest fibre optic network, making it the biggest privately built network. In the first quarter of 2013 Virgin Media had 4.49 million broadband subscribers.

As a forward thinking company Virgin Media is at the forefront of digital technology, with its engineers researching the technologies that could be possible 20 years into the future. As well as investing in new technology Virgin Media continually invests in the people who work for the company, maintaining Richard Branson’s philosophy that engaged and motivated employees lead to happy customers, which in turn leads to shareholder gain.

‘Great people, connected to delighted customers, connected to great business results.’

Career opportunities at Virgin Media

Virgin Media 18 Image 20The company believes that its employees need to both understand and believe in the journey of the business and the personal role they can each play in its success. This applies to all employees. There are a range of careers at Virgin Media from apprenticeships out in the field in areas such as installation and service to a variety of graduate opportunities. Virgin Media’s apprenticeship programmes, which consist of light work using screwdrivers rather than heavy duty maintenance work, are attracting a growing number of females into its technician roles year on year. As well as work experience and traineeships there are a wide range of career opportunities in the three main business areas:

  • Serve which includes roles in customer support and service technicians.
  • Growth which includes sales and retail.
  • Support which includes roles in finance and health and safety.

Balancing business needs with the needs of its employees is achieved through the company’s commitment to creating a fun environment for its employees whilst they develop their careers.

‘Being Virgin Media means we don't just want to be proud of what we do, we also want to love how we do it.’

The company’s values - Insatiable Curiosity, Heartfelt Service, Delightfully Surprising, Red Hot, Smart Disruption and Straight Up - championed by the company’s Chief Values Officer, Red, act as a ‘red thread’, underpinning the company’s story and guiding decision making. This case study shows how Virgin Media understands the impact motivated and engaged employees have on its business’ performance.

Virgin Media | Motivating and engaging employees for better business

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