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Vodafone
Sponsorship and the marketing mix
Vodafone is the world’s largest mobile telecommunications community, employing over 65,000 staff and with over 130 million customers. The business operates in 26 countries...
Stakeholders in recycling and reuse
Vodafone is a mobile network operator headquartered in Newbury, Berkshire. In 2006 its income was just over £5 billion. This made it the largest...
Using business principles to support ethical communication
In 1985 the first mobile phone call was made on the Vodafone network. This is now one of the largest telecommunications companies in the...
Superbrand sponsorship
Vodafone sponsors several leading sporting brands including the record breaking Ferrari Formula 1 motor racing team and Manchester United, one of the world's most...
The advantages of sponsorship
This case study examines how two businesses that have global appeal are co-operating to achieve their shared visions for their companies and brands.
Company vision
Vodafone:...
Cause marketing Vodafone’s partnership with the National Autistic Society
Successful companies act as role models to other businesses and the wider community. To achieve this role model status they must be committed to...
Developing and implementing a strategic approach to ethics
Ethics and business aims
Vodafone has grown rapidly since it was originally formed in 1984. It has responsibilities to its 60,000 staff and 151 million...
Using technology to improve economies
Vodafone is a leading international mobile communications company with interests in 27 countries and partnership agreements with a further 40 countries, including Safaricom in...