Page 5: Fitting into corporate strategies
An organisation's strategies are the long-term plans that are the means that enable it to achieve its objectives (ends). Vodafone's current target is to become one of the world's top ten brands. To achieve this, it is expanding its global presence.
Vodafone is the market leader in the UK and in many of the other markets in which it operates. To stay ahead of the field it continually seeks to bring new technologies to the market. For example, it has recently launched 'Vodafone live!' This is a completely new world of mobile services, delivered on the latest camera phones. Users will be able to communicate with more than just words, helping them to keep in touch with the people that matter to them, better than ever before.