Page 1: Introduction
Business organisations prosper in proportion to their ability to add value to products. The value which they create is measured in terms of consumer satisfaction. Therefore if you can find out what consumers want and need and are able to satisfy these requirements then you will have a winning formula.
This case study shows how Waitrose working in partnership with Noon Products has developed a winning formula in providing a new range of Regional Recipe Indian Meals. Today Indian Meals provide one of the fastest growing sectors of ready made meals bought by consumers. Increasingly, UK consumers are growing in sophistication and are seeking a variety of authentic top quality dishes.
With increasing disposable income, more and more families want to spoil themselves by buying up-market recipe dishes. This has provided a considerable opportunity for a quality retailer to capture the top-end of the Indian recipe dish market. Waitrose has therefore made a sound business choice by working closely with Noon Products, a company with the leading reputation in this field.