Building a local retail strategy
A Yorkshire Building Society case study

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Page 8: A pilot programme

To make sure the strategy works, it is first being piloted in selected branches across the UK. The selected branches are representative of the main categories of branch, and are located in the North-East, London and on the South Coast.

The pilot tests have involved:

  • changing the branch layout
  • adjusting the roles of branch personnel away from administration
  • testing new sales approaches and using promotional materials.

Yorkshire Building Society | Building a local retail strategy