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Zurich
Case studies in The Times 100
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Edition 16 A customer-centred approach to providing insurance
This strategic planning case study examines the customer-focused approach of Zurich, the insurance and financial services provider
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Edition 15 Providing a customer-centric service
This market research case study focuses on how Zurich has used market research to develop a business strategy of 'delivering help when it matters so that customers feel valued and taken care of'.
More from Zurich
Below are external web links provided by Zurich in relation to their business activities.