The benefits of budgeting
A Zurich case study

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Page 2: What is a budget?

Zurich 17 Image 10An organisation must earn enough revenue so that after all costs have been subtracted, there is a profit remaining. One of the most useful financial tools is the budget. A budget is a business plan expressed in financial terms. Budgets can be drawn up for sales, costs or investment spending. A budget will include a degree of prediction of performance which
is usually based on past data, e.g. sales.

It is important that it is a realistic financial plan that the business can fulfil. Managers at all levels will have their own budget plans, designed to co-ordinate with and contribute to the overall plan or master budget. Therefore, managers need to be involved in contributing information to the budget to which they will be committed.

Zurich 17 Diagram 11

Budgets should be stretching but achievable. They should enable companies to meet both short and long-term financial and strategic objectives, whilst providing motivational targets (potentially linked to bonus payments) for managers to promote the right behaviours. All budgets must be carefully monitored, reviewed and, if appropriate, re-assessed as internal factors (e.g. a major project costs significantly less or more than expected) and external factors (e.g. regulatory developments) change.

Core business segments

Zurich has three core business segments: General Insurance (e.g. car, home), Global Life (e.g. life assurance, pensions and investments) and Farmers (core North-American business). These segments are divided into regions, for example, Europe, and then into business units, for example, UK Life. Through discussion with various stakeholders, budgets are set for each business unit, with the combined budgets supporting Zurich’s overall corporate aims.

For example, the table below shows the revenue and expense budgets for UK Life. The expenses budget is broken down by function. (All figures are for illustration only.)

Zurich 17 Diagram 12

Zurich | The benefits of budgeting