Welcome to Business Case Studies

Business Case Studies is a long-established and trusted brand, providing a unique business education resource for business studies and Economics in a real-life context. The case studies are suitable for all business schools around the world at all levels including the teaching of business English. Each of the Business Case Studies is constructed around a key element of the business studies curriculum. By using real information and issues from the featured companies, the case studies bring to life the complexities of business within real businesses.

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Marketing Case Studies

Using market research to develop a product range a coca col

 The soft drinks category Coca-Cola GBoperates in the non-alcoholic beverage market. How these beverages are supplied to consumers varies enormously, from vending machines that supply...

Partnership through sponsorship

 Introduction Twenty years ago sponsorship of the arts developed as a way of funding tours, performances and exhibitions. If it had not been for corporate...

Developing customer focus

 Introduction In the business world of the 1990s organisations cannot afford to remain still. Only 32 of the top 100 of Britain’s biggest industrial companies...

People Case Studies

Driving change through values and culture

The external environment is continually changing, which means that to remain competitive and continue to satisfy both the needs of the market and its...

Developing skills in a large organisation through training and development

Introduction National Grid is one of the world's largest utilities. It focuses on the delivery of energy (gas and electricity) safely, reliably, responsibly and efficiently....

Communication strategies to engage a variety of stakeholders

Introduction Enterprise Rent-A-Car is the UK’s leading car rental company. The company offers daily and weekend car rental for private and business use. It also...

Finance Case Studies

The benefits of budgeting

Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...

Budgeting and strategy

 What is a budget? A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...

Raising finance for smes

 Introduction It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers. This...

Operation Case Studies

Using innovation to create competitive advantage

Introduction We live in a digital age. Music, video, phone calls, information creation and information consumption are all, by and large, done digitally. A huge...

The importance of quality in creating competitive advantage

Most businesses operate in competitive markets: they have to 'take on' and 'see off' rivals. Each organisation must decide for itself how best to...

Building an airline through brand values

Introduction Anybody who has bought a car will tell you that there are tangible points of difference which affect their decision to make a purchase....

Strategy Case Studies

Growing the value of a business for shareholders

The owners of a company are called shareholders, because they each own parts - or shares - of an organisation, which provide them with...

Creating a global business

A key issue facing any large business today is that of rightsizing i.e. developing a business that is just the right size - for...

Engaging stakeholders in a business

Cadbury Schweppes is one of the UK's best-known companies. It was formed in 1969 by a merger between two companies with distinguished histories: Cadbury...

External Environment Case Studies

Water as a precious asset

We all have different needs. If you were asked what they were you might talk  about the need to buy a motor bike, to...

Responding to a changing marketing environment

Lubricating oil is the vital component of every internal combustion engine. From a small passenger vehicle to a Formula 1 racing car, from a...

Using pest analysis to identify external influences

The Legal Services Commission (LSC) helps people to understand the law and, if necessary, helps them to gain their rights under the law. The...

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Multinational face of Dubai – property is now available not only for the high and mighties

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Why you need a pair of Blue Light Glasses

Over the past few years, as we’ve moved into a more digital focused era, our...

Top 4 Tactics To Help You Close More Business Deals

Finding potential business partners can be difficult, let alone closing them. It takes time and...

GIBXChange Shortlisted in Forex Awards Nominations 2021

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5 Benefits of Hanging Wall Art in Your Workplace

Wondering how to improve your office design? Hanging wall art in your workplace is a...

Why You Should Consider Outsourcing Your Organisation’s Compliance

Compliance is a tricky discipline that you need to make sure you are getting right....

Why Books Continue to Remain Popular in the Digital Age

As a medium for communication, the book is one of the oldest and most persistent...

4 Situations That Require Business Accountants

Many business owners wish they have an accountant to help them with all the filing...

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Age of Crypto While there is no shortage of people that want to overlook cryptocurrency as...
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