Organisations set objectives to help them meet their overall aims. The London Organising Committee for the Olympic and Paralympic Games (LOCOG) is the body which has been set up to take responsibility for organising and delivering the 2012 Games in London. Its vision for London 2012 is: 'to use the power of the Games to inspire change'. The LOCOG has therefore set a range of objectives to support this vision. Organising the Games is a huge undertaking which ultimately will impact on millions of people. This is made more manageable by working towards its sporting, social, economic and environmental objectives.

It is not only organisations that make use of objectives. They are widely utilised in any number of situations. Eddie Izzard is currently taking part in a fund raising activity for Sport Relief. In his quest to raise money, he is attempting to run around the British Isles. He has set himself the objective of running the equivalent of 40 marathons in 47 days, breaking down his aim of running over 1,000 miles into daily challenges. (The Times 4th September 2009)

Objectives can act as targets to motivate individuals and organisations to reach their desired outcomes. They can focus people on what they need to work towards and provide a way of measuring performance and progress. So whether you are running around the country or running a cake stall, organising a sporting event or preparing for exams, objectives can help to reach your goals.