Adidas have always been pretty savvy when it comes to giving consumers what they want. The company have partnered up with Monster (the World’s leading manufacturer of high performance cables for audio/video components) to produce a range of high performance headphones.

There are two types of headphones on offer, the in-ear and over-ear, each in a range of vibrant colours. The over-ear model boasts ‘pure monster sound’ technology, comfortable noise isolation and a foldable design for easy storage in a custom carry pouch. The in-ear have a patented sports-clip to make sure that the headphones stay in place when you’re running, cycling or working out.

The headphones are designed to be used on the move, including duel ports so you can share music with your friends when you’re out and about. To salute the partnership, each model is co-branded with both the adidas and monster logo.(, 31 March 2014)

To read more about how adidas plan market strategies to target audiences, check out their case study:

Planning effective marketing strategies for a target audience