Case studies in Business Case Studies
Edition 6 Building the heritage of sustainable products
This business strategy case study examines how Akzo Nobel is building on the heritage of some of its established coatings for timbers to reflect the importance of sustainable production and effects on the environment.
Edition 5 Using colour in new product development
This new product development case study examines how Akzo Nobel's customer-orientated service and product development programme maintains its strong market position.
Edition 3 Corporate versus product branding
This branding case study focuses on how Akzo Nobel, an organisation with many separate business units, an extremely diverse range of products and a large operating area, is developing a common thread of relationships between its business units based on corporate branding that reflects the central values of the company.