In 2012 supermarket Aldi has reported a UK pre-tax profits surge of 124% to £157.9 million. Aldi has continued to grow in the UK opening 34 new stores, with another 50 new stores planned in 2013. It also attracted a million more shoppers through its doors. Neil Saunders, managing director of retail analysts Conlumino, said Aldi has been growing for two reasons:

‘The first of which is the current austerity mindset where people are shopping around for a better deal. The other thing Aldi has done is pushed the perception and image of the store upward, improving brand perceptions and store environments.’ (BBC, 30th September 2013)