Meeting global responsibilities by caring for communities
An Amway case study

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Introduction

Successful businesses do more than simply provide goods and services for customers. They also make a real contribution to the communities in which they operate.

Successful ethical enterprises:

  • create employment and job security
  • provide products that give consumers good value for money
  • contribute to creating a more caring and cared for community and hence a better world.

Amway provides a good example of a business that recognises its wider responsibilities. It is one of the world's largest direct sales companies. Amway works with around 3 million Independent Business Owners (IBOs) in more than 80 countries. These IBOs are the link between Amway and the final consumer. They are also Amway's links with citizens and communities across the globe.

In the UK Amway distributes a variety of products, including:

As well as its business aims the company has a range of social aims that are part of a 'Global Cause Program'. These are outlined below.

The world's most respected companies recognise that being a good corporate citizen means supporting causes that matter to the communities in which they operate. This is why Amway Europe has created links with the United Nations Children's Fund (UNICEF). UNICEF is a global champion for children's rights. It seeks to make a lasting difference and improve children's lives.

The United Nations Convention on the Rights of the Child sets out the right of all children to reach their full potential. It is the foundation of UNICEF's work. Working with UNICEF, Amway has launched an exciting pan-European fundraising campaign for children. It recognises the importance of building good working relationships with UNICEF's National Committees in each market in order to roll-out fundraising programmes to Amway's IBOs and their customers.

Amway | Meeting global responsibilities by caring for communities