Reaching customers through direct selling
An Amway case study

Page 6: Amway vision

'To be the best business opportunity in the world.'

Amway | Reaching customers through direct selling

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Case study pages

1: Introduction
2: Amway
3: Direct Selling
4: Amway culture
5: Amway's mission
6: Amway vision
7: Amway values
8: Amway sales and marketing plan
9: Responsibility to Employees and customers
10: Business awareness campaign
11: The results
12: The personal touch

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