Argos

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Argos Logo
  • Edition 10 Identifying customers and meeting their needsAs a result of carefully reading the Case Study, students should be able to: understand the importance of a mission statement, and know that Argos’ mission statement focuses on giving customers value for money by providing them with a convenient shopping experience, explain why segmentation helps an organisation to identify and meet the needs of customers and understand how frequency of visitors to an Argos store or site is a good way of segmenting customers, know what is meant by a growth strategy and give a brief explanation of how Argos is seeking to grow.
    1. Introduction
    2. Mission statement
    3. Customers and segmentation
    4. Strategy
    5. Harnessing technology to meet customer needs
    6. Conclusion
  • Edition 9 Re-focussing a company's culture and marketing mixAs a result of carefully reading the Case Study, students should be able to: understand the cultural change brought about at Argos to boost sales, be able to identify the 7 Ps of the extended marketing mix, understand the changes made to the marketing mix at Argos,
    1. Changing the culture at Argos
    2. Building a team
    3. The marketing mix at Argos
    4. Extended marketing mix
    5. Conclusion