The Natural 1st Choice Dairy Company
An Arla Foods case study

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Page 7: Conclusion

By providing consumers with a different experience with some tangible product benefits, supported by a branding process, the Cravendale brand experienced rapid growth. The brand has shown that it is possible to turn a commodity into a range of specialist brands. As Arla does so, such product launches and innovations reflect the evolving values-driven culture of the organisation.

Arla Foods | The Natural 1st Choice Dairy Company
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