Case studies in Business Case Studies
Edition 14 The product life cycle and online fashion
This product life cycle case study shows how ASOS.com uses the product life cycle to ensure its product portfolio continues to meet the needs of its customers and provide up-to-date fashions in the fast-moving online retail industry.
Edition 13 Strategic growth in the fashion retail industry
This growth case study looks at how asos.com uses the Internet as a channel for business growth.