Companies Astrazeneca By Business Case Studies - 10 January 2020 2089 Facebook Twitter Pinterest WhatsApp Linkedin Edition 6 Leading innovation in world healthcareThis research and development case study examines the benefits of the merger between Astra AB and Zeneca Group and the challenges of marketing pharmaceutical products in a global market.IntroductionResearch and Development of new treatmentsProduct portfolioBringing a product to marketGlobal marketing of new drugsConclusion
