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Edition 10 Investing in people and in brands

As a result of carefully reading the Case Study, students should be able to: identify the important contribution that human resources make to brand image, know the difference between training and development, understand the importance of motivation in career progression.

  1. What the Brand stands for
  2. Franchises and the supply chain
  3. Career development
  4. Technicians and their careers at Audi
  5. Conclusion