Investing in people and in brands
An Audi UK case study

Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the list below.

Page 4: Technicians and their careers at Audi

The following profiles provide an insight into the technical side of the Audi business, the roles on offer and the development opportunities available.

John Heaton - Master Technician

What attracted you to Audi?

Family ownership of Volkswagens and the love of cars led me to an Apprenticeship at the VW/Audi specialist (Smith Knight Fay) straight from school. A natural progression up to Audi when the brand separated.

What section of your training have you enjoyed most and why?

I enjoy all training but get most satisfaction from technical subjects. I enjoyed the Master Technician training as it is good to get together with Technicians at the same level, share thoughts and ideas.

What do you see as your next career move and why?

To continue learning as new models/technology comes along and pass my knowledge onto others and try to remain at the top of the tree.

How do you feel Audi will help you achieve this?

Knowing the Audi Academy has set out goals/targets and increased training days/courses, therefore training should become much more frequent, allowing me rapid updates to the latest technology.

Briefly describe how going to college and working in an Audi Centre has helped you progress throughout the Apprenticeship programme

Many years working on VW/Audi (started 1977 after brand separation) and Training Needs Analysis course. I became the first person in the UK to gain qualified status- with event of the New A8 and the need for Licensed status. I was part of the 'Fast Track' route to Master Technician level.

Matthew Foye - Audi Apprentice Graduate

What attracted you to Audi?

The opportunity to work for a world renowned and hugely successful company with quality vehicles was too tempting to turn down.

What section of your training have you enjoyed most and why?

Doing my BTEC and being paid for it instead of going to sixth form college is a massive advantage and it also stands me in good stead for future Audi technical courses.

What do you see as your next career move and why?

I can't really see myself doing anything other than being a technician so the next step for me would be to become a Master Technician.

How do you feel Audi will help you achieve this?

Audi's technical courses are renowned for being some of the best around within the industry and the training centres are well equipped, making learning so much easier.

Briefly describe how going to college and working in an Audi Centre has helped you progress throughout the Apprenticeship programme

I think doing a modern apprenticeship has helped my development greatly. I don't think I could have qualified through a college or sixth form, as school wasn't my favourite place. Being in a technical environment makes the technical information easier to understand, it gives you the chance to gain practical experience as well as increase your technical knowledge.

Progression of Technicians at Audi

Audi has developed an approach to training and development that meets the individual needs of Centre employees and provides them with a structured career path for their continued development.

All employees have an opportunity to become 'qualified' in their desired job role and have specialist development support on offer. For technical team members, the diagram below illustrates the structured training and development available through the Audi Academy.

Alongside this training and development offer Audi has developed a career progression ladder for technicians to follow. This ladder of achievement provides real structure for individuals to develop within the Brand and provides recognition for their level of attainment.

To help reward and recognise achievement technical team members are offered various motivational incentives, including competitions to test technical skill and expertise that also help the Audi Academy identify training needs.

Audi UK | Investing in people and in brands
lock