Targeting a market segment
An Australia case study

Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the list below.

Page 6: Conclusion

Australia 7 Image 6ATC’s experience in recent years exemplifies the potential rewards that stem from a disciplined and focused approach to marketing. Know your product and its attributes. Identify your potential customers. Determine how best to engage their interest and commitment. It’s a familiar formula, and it works.

Australia | Targeting a market segment
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