Barclays

 Discovering customer needs through research

• The market research case study shows how market research enabled Barclays to improve its student account offer.
  1. Introduction
  2. Purpose of market research
  3. Types of market research
  4. Research findings
  5. Implementation and evaluation
  6. Conclusion

 Supporting new business start-ups

• This business start up case study looks at the challenges of setting up a new business and at some of the decisions that must be made by a budding entrepreneur.
  1. Introduction
  2. The business idea
  3. Types of business organisation
  4. Budgeting and business planning
  5. Financing a new business
  6. Conclusion