Bass group

 The future is branded

• This growth case study focuses on how Bass is growing its core business organically as well as through acquisition and how branding is a cornerstone of its business strategy.
  1. Introduction
  2. Strategy and aims
  3. Creating organisational growth
  4. Evaluating investment
  5. Growing the Group
  6. Conclusion

 Creating a global business

• This growth case study looks at Bass Group’s acquisition of Holiday Inn Worldwide and how the Group has brought focused strategic thinking to Holiday Inn hotels.
  1. Introduction
  2. The importance of being a global player
  3. Strategy
  4. Brand management
  5. Global presence
  6. Conclusion