Creating a global business
A Bass Group case study

Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the list below.

Page 6: Conclusion

This case study has examined Bass Group’s acquisition of Holiday Inn Worldwide and how the Group has brought focused strategic thinking to Holiday Inn hotels. The acquisition has enabled Bass to become a strong global player in an increasingly competitive international market place.

Bass Group | Creating a global business
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