Refocusing a product
A BBC Radio 2 case study

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Page 6: Conclusion

Bbc Radio 2 7 Image 6All the evidence suggests that Radio 2 has found the right formula in targeting the 35-54 year old segment of music listeners while at the same time retaining its traditional listeners who are fans of Terry Wogan and Jimmy Young.

However, the station will continue to evolve over time to ensure that it remains relevant to its total audience.  New programming and new presenters such as the Album Chart show with Simon Mayo will be introduced.  In addition, old favourites such as Friday Night is Music Night will be tweaked to ensure they continue to be relevant.

BBC Radio 2 | Refocusing a product
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