Growing a business by developing products and markets
A Beiersdorf case study

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Page 6: Conclusion

Beiersdorf is Europe's leading skincare company. It continually seeks to grow through developing its products and its markets. Beiersdorf UK's development of the NIVEA brands fits in well with Igor Ansoff's ideas. The company continues to build a successful business by developing new and existing products and markets as well as diversifying into new markets with new products.

Beiersdorf | Growing a business by developing products and markets
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