Case studies in Business Case Studies
Edition 16 Communicating with stakeholders
This communications case study explores how Bernard Matthews has addressed the challenges of communicating with its customers and other important stakeholders.
Edition 3 Creating a market
This marketing strategies case study examines how Bernard Matthews Plc decided to consolidate within its present market and develop its product portfolio, specifically pre-packed sliced meats. This strategy of product development, it was hoped, would spread the product base and hopefully provide a more secure business.