Choosing the right business strategy can give a company a competitive advantage over its rivals. A strategy is a plan to meet business objectives. These might be to increase profits or to grow the business.

Bibby Line Group’s strategy focuses on growth. This has been achieved through both organic and inorganic growth. Organic growth comes from growing the existing business by winning new customers and increasing sales. Inorganic growth involves acquiring or merging with other companies to increase the portfolio.

Cineworld is another organisation that has grown its business through inorganic growth. Cineworld has recently bought rival cinema chain Picturehouse for £47.3m. Picturehouse’s 21 cinemas have now been added to Cineworld’s current portfolio of 80 UK sites. (BBC, 6th December 2012).

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