Case studies in Business Case Studies
Edition 10 Linking promotional activity to the product life cycle
As a result of carefully reading the Case Study, students should be able to: explain how and why companies extend their product range, show how promotional activity links to stages in the product life cycle, explain how BIC has sought to add value to its products.
Edition 9 Honour the past ... invent the future
As a result of carefully reading the Case Study, students should be able to: understand the importance of customer focus, innovation and brand developmentexplain the link between rationalisation and economies of scale, explain the meaning and value of market segmentation.