Linking promotional activity to the product life cycle
A BIC case study

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Page 5: Conclusion

Businesses that understand the Boston Box and product life cycles are able to target appropriate promotional activities to support the various products in their portfolio.

Well established products such as BIC Cristal and Classic shaver are the cash cows that enable BIC to thrive by developing its stars and some of its question marks in line with market needs. BIC is an innovative organisation that uses its technical and marketing expertise to supply consumers with the products they want and need.

BIC | Linking promotional activity to the product life cycle
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