Black Friday has become an unmissable event on the retail calendar, and in 2024, it is set to be even bigger. Both in-store and online shoppers across the UK are already anticipating this year’s deals, and retailers are gearing up to offer the best discounts across all sectors. With significant trends emerging in the last few years, here’s what to expect from Black Friday 2024 and where to find the best deals.
The Evolution of Black Friday
Black Friday, which originated in the U.S., has now firmly established itself in the UK retail landscape. Since its introduction by major retailers like Amazon and Asda, it has morphed from a single shopping day into a month-long event. The appeal of scoring great deals before Christmas has made it a significant part of consumer shopping culture. In 2024, shoppers should expect an even longer lead-up, with early November already featuring discounts from top UK brands.
What to Expect from Black Friday 2024
1. Bigger and Longer Sales
Black Friday is no longer limited to a single day. Many UK retailers have embraced “Black November,” extending sales from early November and continuing well into December. This extended period allows customers to shop at their own pace and reduces the pressure of having to buy everything within 24 hours. Retailers like Amazon, Argos, and Currys are expected to launch their early deals, with prices on tech, home appliances, and fashion hitting new lows.
2. Sustainability and Ethical Shopping
As consumers become more environmentally conscious, sustainability is expected to be a major trend in Black Friday 2024. Shoppers will increasingly look for ethical deals from companies that prioritize eco-friendly products and practices. Brands like Patagonia, known for their commitment to sustainability, will be key players in this year’s event. Additionally, many retailers will likely promote environmentally responsible delivery options, such as carbon-neutral shipping.
3. Tech Leading the Discounts
As in previous years, technology is set to take center stage on Black Friday 2024. Whether it’s smartphones, laptops, gaming consoles, or smart home devices, UK retailers will once again offer steep discounts on these highly sought-after products. In particular, tech giants such as Apple, Samsung, and Sony are expected to dominate the deals. Additionally, heavy discounts on flagship models from 2023 and earlier will provide an excellent opportunity for consumers looking to upgrade their devices at a fraction of the original price.
4. Inflation-Friendly Deals
With the ongoing economic challenges in the UK, inflation-friendly deals will be crucial in 2024. Retailers are expected to offer special promotions aimed at helping consumers save more on essential items. From groceries to everyday household goods, expect major retailers like Tesco, Sainsbury’s, and Morrisons to provide deep discounts on a variety of products, giving relief to cost-conscious shoppers.
Where to Shop on Black Friday 2024
1. Amazon
As always, Amazon will be the dominant force in Black Friday 2024, offering everything from tech gadgets to home essentials at competitive prices. Amazon Prime members will likely enjoy early access to deals, along with exclusive discounts, making this platform a key destination for early shoppers.
2. Argos
Known for offering a wide range of products, Argos is expected to have major discounts on tech, toys, and home appliances. If you’re looking for great deals on children’s toys ahead of Christmas or a new TV for the family, Argos should be at the top of your shopping list.
3. Currys
For electronics and home appliances, Currys will remain a top contender. The retailer is expected to offer substantial deals on everything from laptops to washing machines, making it a go-to destination for tech-savvy shoppers.
4. John Lewis & Partners
Famed for their price matching policy and exceptional customer service, John Lewis is a favorite among UK consumers. In 2024, expect to see deals on fashion, home goods, and electronics, along with the added benefit of longer warranties on tech products.
5. Small Businesses
As more people prioritize supporting small businesses, expect independent UK retailers to offer competitive deals this Black Friday. From handmade gifts to niche products, smaller e-commerce platforms will participate in the event, often with unique promotions and discounts.
Tips for Black Friday 2024
- Make a Wishlist: Identify the products you need in advance, ensuring you stay focused and avoid impulse purchases.
- Set a Budget: Decide how much you’re willing to spend and stick to it.
- Compare Prices: Don’t fall for the first deal you see. Use price comparison websites to check if you’re getting the best bargain.
- Sign Up for Newsletters: Many retailers offer exclusive deals to newsletter subscribers or early-bird shoppers.
- Check for Cyber Monday Deals: If you miss out on Black Friday, Cyber Monday often presents another chance for significant savings, especially on tech.
Conclusion: Black Friday 2024 in the UK
Black Friday 2024 promises to be an even more expansive and consumer-friendly event than in previous years. With the rise of sustainability-conscious shopping, inflation-friendly offers, and the continuous growth of e-commerce, UK shoppers will have a wealth of options for making smart purchases. Whether you’re primarily seeking tech, fashion, or even household essentials, preparing ahead of time is crucial; in addition, staying organized will ensure that you make the most of this year’s exciting deals.