Case studies in Business Case Studies
Edition 5 Creating an entrepreneurial partnership
This business start up case study focuses upon the development of the Ruby & Millie brand, a range of personality-driven make-up.
Edition 4 Re-shaping a well-known brand
This product life cycle case study focuses on Bootâ€™s 17 brand. It examines how Boots has re-positioned the brand to meet the changing needs of consumers in the youth market and used the re-positioning process to inject new life into the brand.
Edition 2 No 7 - the relaunch of a brand
This product launch case study focuses on the most recent relaunch of the Boots No 7 brand in 1995.